About Our Innovative Fishing Lure Company
Based in the heart of Midwest fishing country, we are a team of professional and recreational anglers who design, manufacture, and sell innovative fishing lures. After losing too many fish with big-name products, we decided to combine our 30 years of fishing experience to accomplish a single mission: to help our fellow anglers catch more fish.
The advantages of our fishing lure company are:
- Anglers of all skill levels can effectively leverage our innovative product components
- We have the dedication and manpower to respond quickly to customer needs
- Customer feedback helps us determine which lures to design next
- Our product and service guarantees promise a full refund if you’re not satisfied
Our artisan product lines include Slop Frog, Mendota Rig, and BackFlip Weedless Weights featuring a range of custom weedless lures designed by Wisconsin-based tournament angler, Jim Torgerson. We also carry Custom Cast, a line of artisan jigs designed to outperform their competition.
Founders of the ‘Artisan Fishing” product platform, we are a network of like-minded lure manufacturers who make innovative fishing lures that can help you catch more fish.